Paris Saint-Germain sold out 150,000 Lionel Messi shirts in a span of seven minutes on the night the six-time Ballon d’Or winner’s move to the French was confirmed earlier this week. It is reported that shirt sales alone brought in an estimated €23.7million of online sales. Speaking at a press conference for Messi’s unveiling as a PSG player on Wednesday, Al Khelaifi suggested the club may eventually release more precise figures behind the deal but added that people would be “shocked, honestly, at the numbers we have.”
Lionel Messi’s Jersey Sales: How much revenue did PSG generate?
Fans also queued outside the PSG club shop for hours in a line that weaved all the way back to a nearby subway station. Lionel Messi’s Paris Saint German jerseys have sold out in just 30 minutes of being revealed on the online store. Around 832,000 copies were sold, earning the club a total of €90 million (approx. 10.56 million USD) on its first day of jersey sales. This surpasses the 520,000 Cristiano Ronaldo jerseys sold when the star moved to Juventus in 2018. Following Messi’s move to PSG, the club jumped in rankings to become the third most valuable football club in the world, behind Manchester City and Chelsea. FC Barcelona on the other hand dropped to the 8th position following Messi’s departure.
It is believed shirt sales alone brought in an estimated €23.7million of online sales. It certainly makes his two-year contract with a net salary of €25 million-a-year look worthwhile, although the shirt sales won’t go directly into PSG’s pockets. The Ligue 1 side signed an agreement with Nike until 2032 that means the club receive €80 million upfront each year rather than a percentage cut of final sales.
According to AS, Barcelona have lost multiple sources of income with the departure of their star player, with shirt sales being a big factor.
According to Brand Finance, Lionel Messi’s departure could end up costing the Blaugrana €137 million in brand value. They estimate a loss of €17 million on matchdays, as well as a whopping €43 million when it comes to lost merchandise sales – not to mention commercial and sponsorship opportunities, with the club potentially looking at losing €77 million in business revenue.
Lionel Messi left Barcelona after 21 years after the club management announced that they would not be able to offer the 34-year-old a new contract despite the player agreeing to take a 50 percent pay cut in order to seal the deal. The 34-year-old left Barcelona after La Liga’s salary cap regulations prevented the club from registering a new contract and was quickly on his way to Paris to sign a two-year deal. The Argentine broke down in tears when bidding farewell to Barcelona on Monday, and told Wednesday’s press conference that the past week had been an “emotional roller coaster.”
Lionel Messi opted for the number 30 shirt at PSG as opposed to his usual number 10, even though friend and former Barca colleague Neymar is thought to have offer it to him, with 30 a throwback to his earliest years as a professional more than 15 years ago. Messi signed a two-year deal with PSG, with an option for a third, that will net him an annual salary of $41 million plus bonuses and a reported $30 million signing fee.